Redefining
Luxury

Synthesis

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Point Mansarovar is a space where opulence meets culinary excellence. Indulge in the regal ambiance, authentic Maharashtrian cuisine, and spacious accommodations and memorable dineout exprience.

Real Estate Branding

DBA embarked on a transformative journey to establish the brand identity of Bhondu Bagicha, the foundation on which Point Mansarovar stands tall. Through meticulous research and design thinking, DBA crafted a compelling brand image that embodies the essence of luxury, exclusivity, and architectural brilliance. The result is a brand that captivates the imagination and sets the stage for the exceptional experiences awaiting guests at Point Mansarovar.

Hospitality Branding

DBA's expertise in design thinking and strategic branding played a pivotal role in shaping Point Mansarovar's hospitality brand. They delved deep into understanding the desires and aspirations of discerning travelers, translating them into a distinct brand narrative. Through meticulous attention to detail, DBA created captivating visual branding elements, such as logos, typography, and color schemes, that reflect the essence of luxury and evoke a sense of anticipation for an extraordinary stay and dine out experience.

Brand Segmentation

DBA's work in product segmentation and labelling at Point Mansarovar has led to the creation of distinct identities for each offering. Manipadma embodies luxury and elegance, Gaurikund represents nature and tranquility, Padmavati offers exquisite culinary delights, Himgiri provides spacious and luxurious stays, and Rajagiri showcases grandeur and regality for events. Through meticulous segmentation and thoughtful labelling, DBA has crafted unique brand identities that effectively communicate the essence and allure of each offering at Point Mansarovar, enticing guests with tailored experiences that cater to their desires and preferences.

Price Anchoring - "Luxury of Choice Menu"

DBA introduced a revolutionary pricing strategy known as the "Luxury of Choice Menu" at Point Mansarovar. By setting uniform prices across menu categories, they deftly broke away from the traditional pricing structures, eliminating the cognitive load associated with evaluating prices. This strategic move adds an element of luxury, providing guests with the freedom to indulge in their culinary preferences without constraints, and elevating the overall dining experience to new heights.

Interior Space Illustrations (Rajatgiri Hall)

DBA's brought the exquisite interior spaces of Point Mansarovar to life through awe-inspiring illustrations. With meticulous attention to detail, they meticulously captured the elegance, comfort, and sophistication of the interiors, showcasing the harmonious blend of architecture, lighting, and luxurious furnishings. These illustrations serve as a visual invitation for guests to immerse themselves in the captivating ambiance and experience the epitome of refined living.