Carbon Less Construction

Synthesis

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SGA Sustainable Building Solutions manufactures environmentally sustainable building and infrastructure solutions, specializing in the production of fly ash bricks as a more eco-friendly alternative to traditional red burned bricks. The company's ethos is rooted in the words and teachings of Shri Tukdoji Maharaj and Shri Gadge Baba, with a focus on balancing human progress with the well-being of mother earth.

Brand Positioning

SGA Sustainable Building Solutions reflects as commitment to sustainability. Emphasized sustainable practices in brick manufacturing and highlighted the use of fly ash bricks. Differentiated from competitors by positioning as a sustainable and environmentally-friendly brand.

Brand Identity

Designed a logo and visual identity that reflects sustainable brand positioning. Created a brand guideline to ensure consistency across all touchpoints. Developed product and process labelling to help customers understand the sustainable practices behind SGA's products.

Employee Hiring and Training

Developed a step-by-step guide for hiring and training new employees, to ensure consistency in brand messaging and values. Emphasized the importance of sustainability and environmentally-friendly practices in the hiring and training process.

Brand Audit Retention

Conducted regular brand audits to ensure consistency in messaging and practices across all touchpoints. Continuously monitored customer feedback and adjusted brand positioning and messaging accordingly.

Overall Impact

• Successfully positioned SGA as a sustainable and environmentally-friendly brand, with increased brand awareness and customer engagement.

• Improved employee retention and satisfaction through consistent messaging and training on brand values.

• Enhanced customer understanding of SGA's sustainable practices through product and process labelling.