Invest
in People
Empowering Investing in Creators
UI/UX Design, Digital Branding
Synthesis
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Socionity is a crypto based digital startup where people were enabled to invest in creators and influencer and as many people will invest the gains will be distributed like stock exchange among the investing share holders
Information Architecture
To create the complete Information Architecture (IA) for the app, we followed a structured process that involved understanding the app's context, identifying key components and functionalities, organizing them hierarchically, and defining their relationships. First, we gained a clear understanding of the app's purpose, which was to allow users to invest in creators using a digital currency. This context helped us establish a foundation for the IA.
Next, we identified the main sections of the app: the Investor Dashboard and the Creator Dashboard. These sections represented different user roles and served distinct purposes. For each section, we created separate IA diagrams.
For the Investor Dashboard, we focused on the overall user journey. We designed a flowchart that depicted the steps from selecting a creator to completing the transaction. This flow included components such as searching for creators, viewing profiles, managing investments, making payments, and managing the wallet.
For the Creator Dashboard, we concentrated on the key functionalities relevant to creators. We created an IA diagram that outlined the components such as the Creator Profile, Analytics, and Settings.
Throughout the process, we ensured that the IA was logical and intuitive for users. We organized components hierarchically, with clear relationships and flow between them. Decision points were included to handle different scenarios and guide users through the app effectively.
Brand Identity
The logo is simplest form collaboration and growth together the tagline of brand that is "rich together" showcases the social nature and keeps the opportunity to grow into a social platform for the app open. the colors identify to zest and proffesionalism. the infographics style encompasses the use of brand pattern the green socion coin.
UI Design
The user interface (UI) for an app that focuses on investing in creators using a digital currency presents unique challenges. Balancing complexity is crucial to ensure a streamlined experience while managing intricate processes like creator selection and payout processing. Effectively visualizing data such as investment trends and analytics poses a challenge, requiring clear and meaningful representations. Establishing trust and security through visual cues and robust measures is essential when dealing with financial transactions and cryptocurrency. Designing a responsive UI that adapts to different devices and considering accessibility for users with diverse abilities are important considerations. Overcoming these challenges we used user-centered approach, thorough research, and a harmonious blend of usability, functionality, security, and aesthetics in the UI design.
UX Design
Crucial UX aspects for the project involving investing in creators using a digital currency are intuitive onboarding, seamless investment experience, and comprehensive analytics. Intuitive onboarding helps new users easily set up their profiles and navigate the platform. A seamless investment experience ensures users can browse creators, access information, and make investments effortlessly. Comprehensive analytics provide meaningful insights and data visualization to aid informed decision-making for investors and creators. we tried to gamify things to reduce the fear to invest.
21
Design Thinking Sessions
34
Brand Touchpoints
Designed
100
Days of Initial Execution