Living
Mindful

Synthesis

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Initially identified as a segment of a not-for-profit healthcare system, we pushed Niramay's services to position it as a proactive, health-aware system. Aiming to serve central India as a trustworthy preventive healthcare brand, Niramay is about transcending the stigma around medical care and promoting positivity.

Positioning

Once a quarterly magazine advocating for non-profit healthcare, Niramay has now undergone a transformative repositioning. This metamorphosis has equipped Niramay with a proactive approach to healthcare, where the amalgamation of early diagnostic tools and care services work in synergy to provide a comprehensive healthcare system. This paradigm shift has revolutionized Niramay's ability to offer its users a complete and holistic healthcare experience, empowering them with the tools and support necessary to maintain optimal health and wellness.

Content Strategy

Choosing the right content for health and wellness brands is challenging. Niramay, focusing on the Marathi language and the audience in Maharashtra, overcame this challenge by selecting content that resonated with its target audience and aligned with its brand's voice. Niramay's strategy included a quarterly magazine and zines for kids, providing informative content that engaged readers and promoted the brand's values. Through this approach, Niramay successfully raised awareness while providing valuable health and wellness information to its audience.

Identity design

As a part of larger ecosystem Niramay incorporates versatile segments like Ailment Specific Support Group, Regular Health Screening Services, Diet & Lifestyle modification, Wellness Camps. Wellness Magazines, Healthy Habits Zines. The brand's complexity made designing its identity an uphill battle. The current identity portrays a defensive formation with an underlying network of defenders, suggesting a group of unseen warriors protecting