Experiential
Living

Synthesis

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Ambanagari Sports City (ASC) is dedicated to design and deliver the best of the world’s experiences to all members. Central India's this brand brings worldclass facility which enables each and every golf enthusiasts to enjoy and connect over the sports. The club membership of ASCL is a reward in itself. To maintain the exclusivity each and every applicant is interviewed by esteemed personas in society and then enrolled to club. Making the basic framework to establish the desired luxury we worked up following services.

Strategic Positioning

To position the brand as exclusive the strategy included only invites application campaign accompanied with the investor benefit as a reward if you pass the interview. The closed group disclosure of the facility to monitor traffic and serve exclusively the esteemed members and much more.

Identity Design

The process of designing the logo for ASC was like a rollercoaster ride itself, with ups and downs along the way. It started with a confused output of abstract logo types from our discovery workshop but eventually evolved into a pictorial emblem that captures the essence of the golf course. During the design process, we gained valuable insights and learned new skills.

The final logo system features green as the primary color, representing the lush greenery of the golf course, while gold and red serve as secondary and tertiary highlighters, respectively. This combination of colors creates a balanced and harmonious visual identity for the luxury experience including golf as a major differentiator. The emblem was designed with scalability in mind, allowing for its use across various applications and formats.

UX|UI Design

Our primary goal in website design was to enable connections and information dissemination while preserving exclusivity. We accomplished this by restricting access to certain information, thereby creating a sense of reward, while also respecting our users, highlighting the contact form as the primary means of interaction.